Selling Your Home - TODAY!

Internet Home Buyers vs. Traditional Home Buyers

If you are one of those people who don't really believe that the Internet is "the way" in real estate today, perhaps the following data compiled and presented by Leslie Appleton-Young, Chief Economist and Vice President of the California Association of Realtors® (CAR®) will get your attention.

The following is current and continuing proof that the Internet is the single most important factor in marketing your home today - minimizing time on market and maximizing sales price. The data shows the current trends and the clear preferences consumers have for the Internet approach to buying homes: since the year 2000, virtually every preference that used to favor the traditional approach to marketing a home has been turned upside down and the Internet approach is now overwhelmingly favored.

This is undeniable evidence that if you are not working with an agent like me who is on the "Internet bandwagon" with the overwhelming majority of today's savvy Internet home buyers, you are at a huge disadvantage.

My approach to marketing your home is aggressive, exclusive and highly effective. It is time tested and I have the results to prove it.
Click Here to Detail Your Needs or Contact Me today and I will go to work right away to get your property SOLD!...

Here are just a few of the findings:

92% of Internet buyers found their agent on a web site; 63% found them through an Internet search engine; 0% of Internet buyers found their agent through brochures, flyers, yard signs or mailers to their home;
In 2000, 28% of people said that they used the Internet as an important part of their home-buying and selection process. In 2006, 70% said they did;
86% of home buyers started using the Internet as part of their process before they started looking for a specific home;the other 14% did after they started looking, but before they contacted a real estate agent; that means that 100% of buyers surveyed started looking at homes first, agents second;
Internet buyers spent an average of 4.8 weeks doing research before contacting an agent; traditional buyers only 1.7 weeks. That means an Internet buyer is better prepared and twice as less likely to waste time;
Internet buyers bought a home on average after spending 2.2 weeks looking for a home with an agent; traditional buyers spent an average of 7.1 weeks; How high would your agent's productivity be if he/ could spend 2/3 of the time he is now spend previewing homes with clients and could dedicate it to selling and marketing homes, instead?
Internet buyers previewed an average of 6.7 homes with their agent (they had already eliminated ones they did not wish to see), traditional buyers previewed 15.4 homes; an average of just under nine fewer wasted showings per customer;
Only 3% of all Internet connections available at the primary computer used for the home-buying process were dial-up: Internet home buyers and searchers are not sticking with dial-up, just as they are not sticking with traditional methods;
The approximate distance between previous residence and new residence for traditional buyers was 25 miles; for Internet buyers, it was 242 miles (you can reach many more buyers relocating compared to traditional ways);
Number of agents an internet buyer interviewed, on the median: 1; Traditional buyers? 3.
69% of Internet buyers said response time was extremely important. 83% of those buyers chose email as their favored communication method with their agent. 0% chose "in person." (The Internet is the new "office visit.")
Internet buyers were more satisfied with their agents: 4.3 to 3.3 for traditional buyers, on a scale of 5 where 5 is "surpassed expectations."
35% of traditional agents listed "faster response time from my agent" as the one thing they would change, if they could, about their experience; Internet buyers? 0%!
Internet buyers were far more satisfied in every important researched category of satisfaction than traditional buyers were; when asked the number one reason for satisfaction with their agent, 91% of Internet buyers said that satisfaction was because their agent "was always quick to respond." Traditional buyers? Their number one reason was "worked hard on my behalf", chosen by 62% of them, leading us to conclude that traditional buyers did not find their agents "quick to respond."
97% of Internet buyers said they would use the same agent again. Traditional buyers? 50%. (Twice as likely to be satisfied and twice as likely to give a referral)

It seems that these data show clearly that:

Agents who sell via the Internet do not get as bogged down in unproductive chauffeuring to preview homes as traditional agents do;
Agents who utilize online marketing and have Internet buyers are more liked, more highly regarded, more likely to have a repeat sale with the client;
Agents selling to Internet buyers are likely to work only 2.2 weeks with a buyer before selling a property (vs. 7.1 weeks traditionally);
Agents committed to online marketing may be able to expand their market area to an average 242 mile radius of their location and remain effective due to online communication; people find you on the Internet, call you or email you, and use you to help them find a home in an area they may not know.

So, unless you are in a state of denial about the Internet's importance to real estate transactions, you need work with an agent like me who truly leverages the best of today's technology - Click Here to Detail Your Needs or Contact Me if you want to be on the right side of these statistics.